MM & Billy Graham & Elvis

“When Graham preached, he held people rapt to an extent that no one could match until Elvis. But there was a bit of Marshall McLuhan in Graham as well, because Graham was the first religious figure to fully harness the power of the broadcast media. Evangelists before him — starting with Charles Finney in the 19th century — understood the value of spectacle in making converts. Early 20th century preachers Dwight Moody and Billy Sunday applied advertising techniques to the proselytizing art. Graham embraced all this, but upped the ante a thousandfold by making radio and TV part of his ministry.”
Rev. Billy Graham: At 82, the Elvis (and Marshall McLuhan) of preachers is still the king of ecumenical evangelism, David Rubien, Salon, Nov. 2000