MM & Warhol (III)

“Now it was clear that there were two types of people doing counterculture-type things — the ones who wanted to be commercial and successful and move right up into the mainstream of society with their stuff, and the ones who wanted to stay where they were, outside society. The way to be counterculture and have mass commercial success was to say and do radical things in a conservative format. Like have a well-choreographed, well-scored, anti-Establishment ‘hippie be-in’ in a well-ventilated, well-located theater. Or like McLuhan had done — write a book saying books were obsolete.”
Andy Warhol, Popism: The Warhol Sixties, 1980