MM & Christgau (I)

“It is by creating a mood that asks ‘Why should this mean anything?’ that the so-called rock poets can really write poetry — poetry that not only says something, but says it as only rock music can. For once Marshall McLuhan’s terminology tells us something: rock lyrics are a cool medium. Go ahead and mumble. Drown the voices in guitars. If somebody really wants to know what you’re saying, he’ll take the trouble, and in that trouble lies your art. On a crude level this permits the kind of one-to-one symbolism of pot songs like ‘Along Comes Mary’ and ‘That Acapulco Gold.'”
Robert Christgau, 1967, “Rock Lyrics Are Poetry (Maybe)